The finale of the Equal Sucra Gold Ms Fit & Fab 2011 was conducted by Gold’s Gym on 10th November 2011.
The contest was co-sponsored by Hanes & Fila with Television partner Zoom television, Radio partner – Red FM, Jewellery partner – Viola & Nirvana, Hospitality partner – Sun-n-Sand, Breakfast partner – Quaker Oats, & Max new York.

The finale – Day 1
 
The 20 girls arrived at the Sun-n-Sand Hotel Juhu by mid afternoon. They were flown in by air courtesy Travelocity.
The girls were welcomed at the hotel by hosts Gold’s Gym with an introduction and brief of the event by Zoom Television anchor Vivan Bathena.

The girls were then taken to the Fila Store at Borivali to try out and pick up their shoes.

Round 1-

This was the talent round that was conducted to shortlist the 10 participants that will perform on the finale.
The Talent Round was judged by Chief Operating Officer Istayak Ansari, Director Gold’s Gym Mr G Ramachandran, Actor Prashant Raj & Actor Dino Morea.
The girls presented on an anecdote on their experiences to judge them on how witty they are for the Red FM Ms Witty.