The Equal Sucra Gold Ms Fit & Fab 2011 was conducted by Gold’s Gym in November where women were judged on their Fitness, Body Composition, Talent and Personality.
The contest was co-sponsored by Hanes & Fila with Television partner Zoom television, Radio partner – Red FM, Jewellery partner – Viola & Nirvana, Hospitality partner – Sun-n-Sand, Breakfast partner – Quaker Oats, & Max new York.
Miss Pooja Chopra Miss India 2009 was the driving force for the girls and the Face of the contest right from the Call for entries to the Finale pushing them and motivating them to take part and prove their calibre.
The month long event kick-started on October 1st where the 500+ girls started their workouts in the various Gold’s Gyms in India.
The gym round of the eliminations was done in the gyms on the 15th of October and the top 5 contestants were then sent to the zonal eliminations.

The zonal eliminations were held in Mumbai where the top 20 participants were selected.

The girls were judged by Chief Operating Officer Istayak Ansari & Pooja Chopra.